Identity / Design / Creative Direction

Nexedge: +Rymn was approached by the founders of Nexedge (a heavy hitting financial company) to develop a new brand identity that would set it apart from its competitors and reflect the company’s projected growth and ambitious scale.

The design is sleek and modern, featuring an edge symbol in the shape of a right angle. This represents a frame or focus around a viewpoint, symbolizing forward momentum and progress. We developed an extensively detailed brand identity, and structure which included the logo, icon mark, identity, color and typographic system, collateral, signage, website, brand story, and guidelines. The result is a distinctive voice and tone that distinguishes it in a crowded competitive market.