Identity / Design / Packaging / In-Store / Creative Direction

Taj Wine Labels: The storied winemaker Pagode des Cos from Saint-Estèphe, Bordeaux, along with the Taj Group of Hotels, commissioned +Rymn to design a distinctive label system for a limited series of eleven private-label Bordeaux wines created exclusively for the group’s palace hotels. The intent was to develop a visual identity that would reflect both the heritage of the wines and the architectural grandeur of each participating palace property.

Each wine corresponds to a specific palace hotel, with the label design distilled into a minimalist architectural silhouette that captures the essence of each building’s form and heritage. The visual system is unified through a restrained three-color palette, reinforcing a sense of luxury, rarity, and collectability. From concept development through branding, packaging, and print production, every detail was calibrated to reflect the premium quality and provenance of the wine itself.