Identity / Design / Packaging / Creative Direction / Strategy / Copywriting

Vara5: As India’s first luxury travel company powered by AI and a deeply personal concierge service, Vara5 partnered with +Rymn from inception to shape its foundation and narrative. The collaboration focused on developing the brand end-to-end — from naming and tagline exploration to overall strategy, content creation, and visual identity.

We worked extensively on crafting the brand strategy, defining the naming direction, and refining messaging. This extended into designing the logo, building the visual identity, and developing the website, all aimed at supporting the launch of a premium, technology-driven travel experience.